• Cole Yoon

YG EXEC WHO MADE "10 JENNIES" COMMENT HELPED CREATE FREEZIA

And the plot thickens...

ELLE Magazine February 2022

They say in Korea, that the first button is the most important. It's a common phrase meaning the genesis, or foundation of any entity must be righteous for things to go right. It seems in FREEZIA'S case, the influencer only wears zip-ups cause one of her brand creators turn out to be none other hand YG Foods CEO Noh Hee Young.




Who is Noh Hee Young, you ask?


Remember the YG Exec who received major backlash for saying YG's upcoming girl group 'Baby Monster' had "like 10 Jennies"? Yeah THAT Noh Hee Young.



Turns out from the very beginning Noh Hee Young invested in and helped create the brand image and back 'story' of FREEZIA


Chills. We know,