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  • Cole Yoon

#TRUF Why Brands Are Using VR Models?

The recent Kim Seon Ho scandal is a great example

This lovely model makes a Million US dollars a year.

Ok, So? I mean Kim K makes a Million per post right?

Well what if I told you this model is fake.

And I don't mean as in Hollywood fake, but like really fake, as in she doesn't exist IRL.

That's right, due to rampant issues with celebrities' personal lives, brands are now relying on fake VR models to model their clothes, brand, perfume, you name it. Anytime a celebrities' personal life, the brand that the celebrity endorses also takes a major hit and hurts the brand by being associated with the celebrity but with these VR Models brand companies are sleeping well at night.


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