PEACOCKING.
KPOP fans are reportedly envious of SM Entertainment fans, as they should be.
The label has in 2022 already debuted comebacks for 14 artists and groups thus far, with many more to come. This during the backdrop of ongoing negotiations between KAKAOTALK and SM Entertainment, specifically the shares owned by Lee Soo Man, shouldn't surprise anyone.
As KPOP's largest M&A is underway, the real reason should be obvious.
The Lee Soo Man controlled board of the label is ramping up comebacks to 'peacock' its revenues in hopes the chairman's group can sell its shares at the highest price possible.
Even better for the group is if they found another suitor to buy its shares, attracted by the huge revenues the comebacks would create, and starting a bidding war between the suitor and KAKAO.
Seeing Kangta's return and Girls Generations' rumored debut, it is impossible to entirely ride off the label as not having an ounce of sentimental motivations and it is great that fans are benefitting from seeing their favorite artists. However don't be fooled, in KPOP it is always business as usual.