- Cole Yoon
TAEYEON HAS THE MOST POWERFUL BRAND VALUE IN KPOP
The Korea Institute of Corporate Reputation has released February's brand value rankings for singers.
Between January 26 and February 26, 2022, the Institute analyzed large amounts of data on currently popular singers in areas such as consumer participation, communication, media activity, and community involvement.
Taeyeon of Girls' Generation took the top spot this month with a total of 6,519,719, following the release of her third full album 'INVU'. Lim Young Woong of Trot came in second place with a total of 6,505,409 points, while BTS came in third with 6,284,744 points.
IU, BLACKPINK, Kang Daniel, Lee Chan Won, Be.O, aespa, and Jung Dong Won are ranked fourth through tenth, respectively.
The Institute's complete analysis rankings are available below.