- Karina Lee
NMIXX WILL BE HEAVILY FAVORED BY SPOTIFY FOR THIS REASON
That JYP mulah babay~
On February 28th KST, Spotify announced NMIXX as the year's first RADAR KOREA artist.
Known as Spotify's global emerging artist support program, RADAR introduces emerging and talented artists to a global audience by providing them with resources, editorial support, and long-term marketing promotions through both online and offline channels. Spotify has been introducing emerging Korean artists to its global audience via its RADAR KOREA playlist, which launched officially in August 2020.
Spotify intends to support NMIXX's future endeavors by launching a sustained global marketing campaign that will include the creation of diverse social content. Additionally, it will offer NMIXX the opportunity to create Spotify Singles, which will allow them to re-record one of their existing songs in a new way or cover a song by one of their own musical heroes.
According to a JYP representative, the label is "excited to see NMIXX connect with global K-pop fans via Spotify."
Meanwhile, NMIXX, a seven-member girl group under JYP Entertainment, made their official debut on February 22 with the single 'AD MARE'. If you missed it, you can listen to their title track here.