• Cole Yoon

'NATURE' IS DRAGGED ON SNS FOR 'CLICK BAIT' MARKETING PLOY

How not to announce a comeback.

Group 'Nature' revealed the reason for their mysterious IG post.


On January 4, KST, the group's instagram account uploaded a post before deleting it. The post, which said, "Nature can't fail like this", spread through SNS worrying fans of the group.

Well it turns out the group was engaging in click bait marketing as they announced today their comeback schedule with "Nature can't fail like this" again written on their schedule.

Fans are not having it, calling the marketing ploy corny. Others are saying that that this exactly how not to announce a comeback. Will the marketing ploy work for the group or harm them? We will find out soon enough.