• Cole Yoon

JYP OFFICIALLY ANNOUNCE THEIR US BRANCH

KPOP IS BOOMING.

On March 15, JYP Entertainment announced the establishment of JYP USA, the company's official branch in the United States.


According to the label, "JYP USA was founded with the objective of establishing a strong foothold in the North American market, where K-Pop is increasingly expanding its strong foundation as a global culture, as well as to foster strategic growth and pursue new projects in the future."


JYP Entertainment strengthened its partnership with US agency Republic Records earlier this year in February, assisting groups such as TWICE, Stray Kids, and ITZY with their North American promotions. JYPE intends to continue collaborating with Republic Records to manage these artists, while new artists such as Xdinary Heroes and NMIXX will begin expanding their global promotions through JYPE USA.


Finally, JYP USA is committed to discovering new, talented artists in North America, building on the agency's success with its first native Japanese girl group, NiziU.