• Karina Lee

JAY PARK'S LONG AWAITED NEW SOJU BRAND FINALLY UNVEILED

He came, he saw, he won.

Jay Park finally unveiled his long awaited soju brand on the 29th via his instagram. The soju brand, named Won Soju, alludes to both winning and Korea's currency. The soju design is striking with visually appealing labels decorated with traditional Korean design motifs.


The singer has long stated his desire to spread Korea's most popular liquor. Even releasing a single with American rap star '2 Chainz' aptly titled 'SOJU'.


The soju has an alcohol level of 52 proof, a sign that the soju will be marketed upscale. Most common soju has an alcohol level of 21%, however more upscale soju brands have higher alcohol levels. Whether 'Won Soju' has the billings of a winner in the soju wars, a multi billion industry domestically and abroad, we will have to sip and see.