FREEZIA KNOWING BROS RATINGS PLUMMETED AMID CONTROVERSY
January 24, "All press including bad press is good press", is a quote we've all heard before. There is even a phrase for 'Noise Marketing', where marketing is done through public discontent. So with all the bad press out there, 'Knowing Bros' featuring FREEZIA would have been a good thing right?
Wrong, the 'Knowing Bros' episode which aired over the weekend featuring the embattled influencer, albeit filmed before the controversy, saw its rating dip below to 3.1% is a 0.8% decrease from last week's episode featuring 2AM.
The latest episode of the popular JTBC variety program featured YouTuber Free Zia alongside actress Kang Ye Won and rapper Lee Young Ji. The episode did not undergo any heavy edits despite the controversy surrounding Free Zia.