• Cole Yoon

FEMALE IDOLS BRAND POWER RANKINGS SAY TAEYEON IS SLAYING

All shooters, don't miss.

Taeyeon was ranked at the top of the personal brand reputation rankings for girl groups in February 2022 published by the Korea Corporate Reputation Research Institute on the 20th. BLACKPINK's Jennie, who had been placed first place fell to second place.


The brand reputation index is an index created through brand big data analysis, focusing on the fact that consumers' online habits have a great influence on brand consumption. The girl group brand reputation index can measure positive and negative evaluations of girl groups, media interest, consumer interest, and traffic. This result was compiled by analyzing the brand big data of 579 individual girl groups measured for one month from the 20th of last month.


Koo Chang-hwan, director of the Korea Corporate Reputation Research Institute, explained, "In the link analysis, 'Reveal, Comeback, Mature' was highly analyzed for the Taeyeon brand in Girls' Generation, and 'INVU, INBU, Musical' were analyzed highly in the keyword analysis." Taeyeon released a new solo album on the 14th, the first in two years and three months, and it is observed that the effect is reflected.


Cosmic Girls' Bona came in 3rd and drew attention. Bona is currently appearing in the tvN drama '25 Twenty One'. 'Twenty-five Twenty One' is a drama about the wandering and growth of young people who have been deprived of their dreams in the era of 1998. In just two episodes, it broke its own highest ratings and ranked first in ratings in the same time period. Bona is showing a tense performance with Kim Tae-ri.


After them, in the top 30 in girl group individual brand reputation rankings, Black Pink Lisa, Espa Winter, Black Pink Jisoo, Espa Karina, Apink Son Na-eun, Red Velvet Joy, Girls' Generation Yoona, Red Velvet Irene, Red Velvet Seulgi, Girls' Generation Seohyun, Apink Jung Eun-ji, Black Pink Rosé, Red Velvet Wendy, Girls' Generation Sooyoung, Girls' Generation Hyoyeon, Girl's Day Yura, Girls' Generation Sunny, Espa Giselle, Twice Mina, Oh My Girl Arin, Twice Nayeon, Mamamoo Hwasa, Oh My Girl Yua , Apink's Park Chorong, Girl's Day Hyeri, Mamamoo's Wheein, and Momoland's JooE.