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Actress Son Ye-jin took first place in the drama actress brand reputation.
According to the Korea Corporate Reputation Research Institute on the 6th, as a result of big data analysis of the brand reputation of drama actors in February this year, the 1st place was Son Ye-jin, the 2nd place was Kim Tae-ri, and the 3rd place was Nam Joo-hyuk.
Song Kang, Park Min-young, Yeon Woo-jin, Ji Hyeon-woo, Cha Seo-won, Lee Se-hee, Jeon Mi-do, Han Seon-hwa, Lee Seon-bin, Jung Eun-ji, Kim Nam-gil, Soo-ae, Kim Ji-hyeon, Park Hana, Kim Beom, Kang Ye-won, Lee Min-young, Son Na-eun, Jung Ji-hoon, Im Si-wan, Kim Kyung-nam, Lee Mu-saeng, Yoo Seung-ho, Choi Hyun-wook, Ahn Eun-jin, Uee, and Bona (Kim Ji-yeon) made it into the top 30.
The result was obtained by analyzing 79,52,986 brand big data of 50 actors who are appearing in the drama aired for a month from the 6th of last month.
Director Gu Chang-hwan said, "Son Ye-jin, who is appearing in the drama 'Thirty-nine', was ranked first." "In the big data link analysis, 'married, announcing, hot' came out high, and in the keyword analysis, 'Hyun Bin, Jeon Mi-do, Kim Ji-hyun' came out," he said.
Meanwhile, brand reputation analyzes the extracted big data by consumers' brand participation, media volume, traffic, and community volume. Through this, it is possible to measure the positive/negative evaluation of the brand, the source and interest of the media, the interest and traffic of consumers, the spread of the community about the issue, and the reaction and popularity of the content.
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